Metal Sales Provides Modern, Urban Patchwork for Hollywood Housing Unit

Coronado Red and Raucous Orange Corrugated Metal Panels Create Striking Profile

Tuesday, June 21, 2011

LOUISVILLE, KY… Metal Sales Manufacturing Corporation, the premier nationwide provider of metal panels for the building and construction industry, creates a dramatic metallic façade for the new Formosa 1140 multi-residential unit in the heart of West Hollywood, CA. 12,900 square feet of Metal Sales’ perforated T16-E panels outfit the facility, creating a bright, unique and multi-layered checkerboard of sustainable materials.

The new eleven-unit housing project employs texture, color and shape to create an ordered geometric pattern that literally pops from the underlying shiplap frame both structurally and visually. Perforated cladding facilitates an eye-catching translucent effect and serves to shade the facility without inhibiting views to the outside. The corrugated lines of the panels are juxtaposed in alternating horizontal and vertical directions, creating an intricate patchwork out of just two colors. Various-sized cutouts frame the balconies, windows and walkways for additional dimension and openness.

Metal Sales panels, in custom PVDF (Kynar 500®) Coronado Red and Raucous Orange, provide the main focal magnetism of the facility, and also offer architectural benefits beyond their obvious aesthetic value. They are durable, sustainable, and heat-reflective – all critical considerations for the building’s warm West Coast location.

“Metal Sales embraced our design, creating a nonstandard wall panel just for this project,” explains Lorcan O’Herlihy, FAIA Principal of Lorcan O’Herlihy Architects (LOHA). “The striking nature of the panel, with added benefits of durability, recyclability, and shading creates a smart, stand-out building exterior”

The 36” T16-E panels feature crisp 90° vertical box ribs with 4” centers and an exposed fastener. Offering highly customizable profiles, the product can be made of stainless steel, copper, or aluminum with multiple finishing options. The T16-E panels featured on the Formosa 1140 housing unit are cut into rectangular segments with squared-off edges, giving the building its sharply linear quality.

Formosa 1140 was conceived by both LOHA architects and project developer Habitat Group Los Angeles. Beyond its unusual exterior, the unit stands as an urban anomaly, as one third of the site’s footprint is devoted to public park space. Joining a network of “pocket parks” developed throughout the city, the project represents a modern and unique approach to community planning.

Construction on the Formosa 1140 housing unit was completed in the summer of 2008. The project team consisted of Lorcan O’Herlihy Architects (LOHA), Los Angeles, CA, installer Malott Metal Craft, Palmdale, CA and general contractor Richard Loring, Assoc. AIA, Archetype, Los Angeles, CA.

About Metal Sales Manufacturing Corporation: Metal Sales Manufacturing Corporation is the premier nationwide provider of metal panels for the construction industry. Metal Sales works with architectural specifiers and commercial construction professionals to create inspirational design solutions. With the industry's largest and most knowledgeable sales and technical support team, Metal Sales has the expertise to address today's challenges in high-performance, sustainable and Net-Zero building. Celebrating its 50th anniversary in 2013, Metal Sales has outreach around the world, delivering outstanding roof, wall and fascia metal panels from its 21 facilities throughout the U.S. For more information, visit www.metalsales.us.com.

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